All Comparisons
Comparison
U
UnitHub
vs
A
AppFolio

UnitHub vs AppFolio

UnitHub is built for landlords; AppFolio is built for property management companies. UnitHub costs 90% less and offers AI features AppFolio doesn't have.

Visit AppFolio

Overview

AppFolio is the 800-pound gorilla of property management software, used by professional management companies handling thousands of units. It's powerful, comprehensive—and completely overkill for self-managing landlords.

UnitHub was built specifically for landlords who manage their own properties. Instead of enterprise complexity, you get AI automation that handles the tedious work. Add a tenant by voice. Extract lease data automatically. Get AI-powered maintenance categorization. Things AppFolio can't do at any price.

Feature Comparison

FeatureUnitHubAppFolio
AI Voice Assistant
AI Lease Extraction
AI Maintenance Categorization
AI Tenant Screening
Basic AI
Rent Tracking
Online Rent Collection
Tenant Portal
Maintenance Tracking
E-Signatures
Tenant Screening
Mobile AppPWA
Minimum Unit RequirementNone50 units
Free Plan
Affordable Pricing$19-29/mo$280-450/mo

Pricing Comparison

U
UnitHub

Free$0/month
  • Up to 2 properties
  • Basic property management
  • Full tenant portal
Core$19/month
  • Up to 5 properties
  • All AI features
  • E-signatures included
Smart$29/month
  • Unlimited properties
  • Everything included
  • No per-unit fees

A
AppFolio

Core$280/month minimum
  • Requires 50+ units
  • No AI Voice Assistant
  • $1.40/unit/month
Plus$450/month minimum
  • Requires 50+ units
  • Still no AI automation
  • $1.50+/unit/month
MaxCustom pricing
  • Enterprise only
  • No voice control
  • $3+/unit/month

Pros & Cons

UnitHub

Pros

  • AI Voice Assistant - manage properties by simply talking
  • 90% cheaper ($29/mo vs $280+/month)
  • No minimum unit requirement - works for 1 property
  • AI lease extraction saves 2+ hours per lease
  • AI maintenance categorization and cost estimates
  • Free plan available to try everything
  • Simple enough for anyone to use immediately
  • Built for landlords, not property managers

Cons

  • No native mobile app (PWA works on all devices)
  • Fewer integrations than AppFolio

AppFolio

Pros

  • Comprehensive enterprise feature set
  • Native mobile apps
  • Extensive third-party integrations
  • Strong for large property management companies

Cons

  • No AI Voice Assistant - completely manual operation
  • No AI lease extraction or document automation
  • Requires minimum 50 units to even sign up
  • Extremely expensive - $280/month minimum
  • Per-unit pricing adds up fast ($1.40-3/unit)
  • Massive learning curve - requires training
  • Designed for enterprises, not landlords
  • No free plan or trial available
  • Overkill complexity for small portfolios

Who Should Choose What?

Choose UnitHub if...

Choose UnitHub if you're a self-managing landlord who wants AI automation, affordable pricing, and software that works for portfolios of any size.

Choose AppFolio if...

Choose AppFolio if you're a professional property management company with 50+ units, have staff dedicated to the platform, and need enterprise-grade features.

Our Verdict

AppFolio and UnitHub serve completely different markets. AppFolio is enterprise software for property management companies—they won't even let you sign up with fewer than 50 units. UnitHub is built for self-managing landlords.

The pricing tells the story: UnitHub costs $29/month for unlimited properties. AppFolio starts at $280/month minimum, then adds $1.40+ per unit. A landlord with 20 units would pay $29/month with UnitHub vs... well, nothing—AppFolio won't accept you.

More importantly, UnitHub's AI Voice Assistant lets you manage properties by talking. Add tenants, record payments, log maintenance requests—all by voice. AppFolio requires manual data entry for everything, even at $450/month.

For self-managing landlords, UnitHub is the obvious choice.

Frequently Asked Questions